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Hello, I’m Pam

I love innovation and creating things. I’ve founded startups and I help companies large and small, rethink how they grow and develop breakthrough ideas. Now, through my PhD research, I will also be focusing on helping small businesses scale globally. I write, I consult, and I’m working on a book about corporate innovation called The Innovation Underdogs.

This is where startups, research, and storytelling come together.


Startup
Startup
Consultation
Consultation
Book
Book
PhD
PhD

Startups

Bridging fashion and comfort through tech to serve the underserved.

  • Mestrae – Interchangeable heels
  • OwnIt – Open source fashion and tech collaboration (WIP)
  • Tiga – Wearables for the underserved (WIP)
Media | Events | Awards
Startups

Consultation

Helping companies unlock innovation, build scalable internal ventures, and turn strategy into action.

Industries worked with:

🛠 Industrial & Manufacturing

  • Oil & Gas
  • Automotive Manufacturing
  • Aerospace & Defense
  • Textile & Apparel
  • Food & Beverage Processing
  • Pharmaceuticals
  • Electronics & Semiconductors
  • Industrial Machinery

📡 Technology & Health

  • Information Technology (IT)
  • Software & SaaS
  • Data Science & AI/ML
  • Wearables & IoT
  • VR/AR, Smart Cities
  • HealthTech, Biotech
  • CleanTech, ClimateTech
  • Space Technology

🌍 Society, Commerce & Public

  • Retail & E-commerce
  • Wholesale Trade
  • Transport & Mobility (EVs)
  • Education & EdTech
  • Media, Arts & Culture
  • Marketing, Telecom
  • NGOs, Public Sector
  • International Orgs, Political Advisory
  • FashionTech, Cross-Industry

Services provided:

Innovation Roadmaps
Corporate Startup Audits
Go-To-Market Strategy
Workshops & Courses
1:1 Advisory Calls
Custom Innovation Programs
View Case Studies → Get in Touch

Writing

Coming Soon – New Book Release

Innovation Underdogs

The Corporate Rebel Playbook

What happens when you try to build breakthrough ideas inside a company that was never designed to change? This book introduces a playbook for making innovation stick in large organizations. It blends case studies, rebel leadership, and the Theta Framework, mapping six types of innovation across Core, Edge, and Beyond.

Genre: Non-fiction, Business, Innovation

Read more → | Pre-order
Innovation Underdogs Book

PhD

Globalising small businesses through:

  • Decentralised finance (Bitcoin)
  • Adaptable digital infrastructure
  • Scalable logistics in emerging markets

Focus area: Emerging markets in the Global South and underserved areas in developed nations

Read more →
PhD Research