1. How much of your organization's focus is currently on defending and optimizing existing products/services?
2. How formalized are your processes for revenue protection and operational excellence?
3. How frequently do you measure ROI, churn, and EBITDA per product line?
4. Do your teams resist changes that might destabilize current revenue streams?
5. How confident are your executives in the current product's market defensibility?
1. What proportion of investment goes into new product/market experiments?
2. How fast can your team move from hypothesis → prototype → real-world test?
3. How tolerant is leadership of smart failures that lead to learning?
4. How well does the team capture and act on market feedback from early adopters?
5. Do you have clear metrics to track revenue growth potential in emerging opportunities?
1. Are you actively exploring new markets, technologies, or business models beyond your current category?
2. Do you measure strategic defensibility, patents, or future market optionality?
3. Do you have dedicated resources for moonshot innovation (time, talent, budget)?
4. Do executives consider Beyond initiatives in board-level strategy discussions?
5. Does your company have a culture that encourages thinking beyond the current product/service categories?