Startup Metrics Calculator
Month-over-Month (MoM) Growth
Current Month Value:
Previous Month Value:
Calculate MoM Growth
Year-over-Year (YoY) Growth
Current Year Value:
Previous Year Value:
Calculate YoY Growth
Compound Annual Growth Rate (CAGR)
Beginning Value:
Ending Value:
Number of Years:
Calculate CAGR
Customer Acquisition Cost (CAC)
Total Marketing Spend:
Total Sales Spend:
Number of New Customers:
Calculate CAC
Payback Period
CAC:
Monthly Revenue per Customer:
Calculate Payback Period
Retention & Churn Rate
Customers at Start of Period:
Customers Lost in Period:
Calculate Retention & Churn
Annual Recurring Revenue (ARR)
Monthly Recurring Revenue (MRR):
Calculate ARR
Customer Lifetime Value (LTV)
Average Monthly Revenue per Customer:
Gross Margin (%):
Monthly Churn Rate (%):
Calculate LTV