Theta Framework

Innovation Mapping for Strategic Consultancies

Helping your clients build the next revenue engine
while safeguarding the one they already have

The Challenge

The portfolio balance dilemma

Core-Heavy

Most portfolios focus 80%+ on incremental optimization, missing transformational opportunities

Pilot Purgatory

Edge initiatives remain small experiments without clear scaling paths or investment criteria

Beyond Speculation

Moonshots lack structure, metrics, and board-level credibility for strategic resource allocation

The Theta Map

Three zones, one portfolio

Zone	Innovation Type	Market Reach	Tech Change	Example
Core	Core Innovation	Existing	Low / Incremental	Intel processors
Core	Adjacent Innovation	Existing → New	Low / Incremental	LEGO STEM kits
Edge	Architectural Innovation	Existing → New	Moderate → High	Walkman → AirPods
Edge	Disruptive Innovation	New	Moderate → High	iPod, Uber
Beyond	Transformational	New → Emerging	Radical	AI, Electric vehicles
Beyond	Frontier Research	Speculative	Extreme	Quantum computing

Why Theta Matters

Built for consultancy excellence

Faster Baseline

Shorter client workshops with structured scoring frameworks

Board Credibility

Quantitative maps that resonate at C-suite and board level

Measurable KPIs

Learning velocity, adoption metrics, strategic optionality

Innovation Metrics

Key Performance Indicators

Learning Velocity

Speed from idea → prototype → real-world test

Measurement: Cycle time per experiment

Risk-Taking & Failure Rate

Intelligent experimentation; learning from "smart failures"

Measurement: % experiments that fail but improve iteration

Adoption & Market Traction

Real-world validation from early users

Measurement: Engagement, testing, adoption metrics

Delivery Model

The 4-Move System

No 200-page decks. No innovation theater. Just revenue + learning velocity.

01

The Deep Audit

Clarity & portfolio baseline

02

Rewire the System

Governance & funding lanes

03

Ship the Future

Working pilots + revenue metrics

04

Builders Academy

Talent & culture shift

Partnership Model

Your client, our framework

"Think of Theta as a licensed delivery product: you retain the client relationship, we provide the framework, diagnostics, and tools."

You Lead

Client relationship & delivery

We Support

Framework & methodology

Together

Co-branding & joint IP

Strategic Positioning

Operating system for future core

"New demand is forming faster than old categories can adapt. Smart companies build the next category while leading the current one."

Client Pathways

Three strategic paths

Protect the Core

Banks, Telco, Regulated Industries

DBS, Celcom

Scale the Edge

Consumer + Tech

Grab, Huawei, Microsoft

Create Beyond

Premium Brands, Moonshot Orgs

SpaceX, Tesla, LVMH

Partnership Integration

Theta enhances your advisory value.
You retain client ownership.
We provide structured methodology and implementation guidance.

Contact us to discuss co-delivery opportunities