Why is consultation such a dirty word?
How the work stopped being about the work. An exploration of why consulting has lost credibility and what it takes to rebuild trust through real results.
Building breakthrough innovations without disrupting your core business.
From the forthcoming book: Innovation Underdogs: The Corporate Rebel Playbook
We partner with enterprise teams and advisory firms to build breakthrough innovation systems that actually ship.
Work directly with our team to diagnose portfolio imbalances, rewire governance structures, and ship breakthrough pilots that scale alongside your core business.
Integrate the Theta methodology into your practice to deliver deeper strategic value to enterprise clients seeking innovation transformation.
Explore the framework, diagnostic tools, and real-world case studies that demonstrate how companies navigate Core, Edge, and Beyond innovation.
Understand the three zones of innovation and where your initiatives truly sit. Map technological complexity against market reach to make better investment decisions.
Explore Framework →Take our proprietary 15-minute diagnostic to reveal imbalances across Core, Edge, and Beyond zones with personalized recommendations.
Take Assessment →See how companies like DBS, Microsoft, Huawei, and SpaceX navigated their innovation challenges across different zones.
View Case Studies →Deep dives into the patterns, pitfalls, and principles that separate innovation theater from real transformation.
How the work stopped being about the work. An exploration of why consulting has lost credibility and what it takes to rebuild trust through real results.
How big companies trap themselves by clinging to their core. Why the companies that survive are willing to eat their own before someone else does.
Reflections on global price harmonization, differentiation, and customer value when no comparable products exist in your market.
Why the smartest companies ignore the usual market proof and win big. How McDonald's, Netflix, and Tesla redefined their addressable markets.
How Mavericks, Skunkworks, and Open Source redefine innovation. The three-stage framework for corporate innovation that actually ships.
A journey into self-awareness. Why agility, consciousness, and courage matter more than strategy decks and frameworks.
Deep-dive portfolio mapping to identify imbalances, governance blockers, and breakthrough opportunities.